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Kid's brand loyalty
Hey, Kid, You Want to Buy a Toyota Scion?. "IN April, Toyota quietly began an unusual virtual promotion of its small, boxy Scion: it paid for the car's product placement in Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds. Never mind that they cannot actually buy the car. Toyota is counting on Whyvillians to do two things — influence their parents' car purchases and maybe grow up with some Toyota brand loyalty."

New York Times
Posted by Richard on July 13, 2006 10:08 AM