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Helping clothes fit
Online Store Trying On New Model to Fit Women. "MyShape gathers information from participating brands and designers regarding the measurements and design of their clothes, including factors such as cut, fabric and patterns. The information is plugged into a computer, creating a database of prospective styles for a wide range of women. Online shoppers are queried about their body measurements and how they like their clothes to fit, as well as their preferences in style, brands, fabrics and colors. These results also are plugged into the computer, allowing the company to play matchmaker."

Los Angeles Times
Posted by Richard on May 9, 2006 11:49 AM