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Brands moving into virtual worlds
Marvin from HHGTTG moves to Second Life. "A resident of the Second Life virtual world who owns a UK branding company has started to move the characters he represents into the game, starting with those managed by Disney, one of his clients. The first into the virtual world is Marvin, the Paranoid Android, from the Hitchhikers' Guide to the Galaxy movie."

Boing Boing
Posted by Richard on April 25, 2006 11:12 AM