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Getting more information on items in stores
DNP Develops an in-store information clipping system. "As shown in the photo, the system uses QR codes and consumers take a pic of QR with their camera phones. Consumers may use this system for creating a wish list or compare similar sales items. Retailers can collect detailed information about consumers because this system can capture which product a customer clicked (it's recorded even when the consumer doesn't actually buy the product). So, a potential new marketing tool."

RFID in Japan
Posted by Richard on March 17, 2006 10:34 AM