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Post-production advertising
Digital product placement alters TV landscape. "Unbeknownst to them, the image of Kellogg's Club Crackers had been digitally painted onto the top of a coffee table after the scene was filmed, launching the latest advance in a growing marketing practice known in the industry as product placement but derided by critics as "stealth advertising.""
Reuters.com
Posted by Richard on March 16, 2006 08:51 PM