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Game ads better then TV ads to get to teens
Study: Best place to advertise to teens is in-game. "Two main avenues are open for advertising through games: in-game advertising and advergaming. The former is an extension of the product placement common in movies and television, and can range from graphical representation of a product in a game to wholesale sponsorship of a gaming title. With the increase in open-ended gaming that allows a player to wander around a virtual world (such as the Sims or Grand Theft Auto), opportunities for product placement are numerous. Advergaming refers to a game, usually online, that is wholly intended as a promotional device."
Boing Boing
Posted by Richard on January 31, 2006 04:37 PM