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Word of mouth sales
What Did He Say? - A Cockney gangster film becomes a DVD phenomenon.. "Layer Cake is a phenomenon that we're likely to see more of in the future, the word-of-mouth DVD hit. As such, it raises interesting questions about the future of movies in a business increasingly dominated by the home-video market—not just whether movies can perform markedly better in home video than in theaters, but what kind of movies are likely to do so."

Slate
Posted by Richard on December 14, 2005 04:28 PM